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You’ll find our Digital 2022 Global Overview Report in the SlideShare embed below ( click here if that’s not working for you), but read on below for my complete analysis of this year’s top findings.
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Once you’ve finished watching that, read on below for the full report. I’d recommend starting with this video, which offers a handy summary of this year’s essential headlines and trends. As a result, please avoid comparing social media users and advertising audience figures in this year’s reports with figures published in our previous reports.īut without further ado, let’s dive into the data… Where we’ve been able to calculate representative growth figures, we’ve included those growth figures within this year’s reports, but where we haven’t included growth figures, it’s likely that any comparisons with historical data will deliver incorrect values. Social media users: big changes in platform reporting mean that various numbers included in this year’s reports are not directly comparable with figures for the same data points featured in our previous reports.Internet users: delays in reporting due to COVID-19 may mean that figures for “year-on-year change” represent change over periods of more than one year.Just before we get into the numbers, I’d like to encourage all readers to review our detailed notes on data, to understand how changes in data sources and methodologies may impact this year’s numbers. We’ve also got a look back at the first ten years of the Global Digital Reports series.Īt almost 8,000 words, this article’s a bit of a beast, so get yourself comfortable, and prepare for a full-on feast of facts and figures.Īs always, I’d like to start by saying a very big thank you to the world-class data partners who’ve made this year’s reports possible, especially: Some uncomfortable truths about advertising.Significant increases in the cost of social media ads.New insights into the world’s social media preferences.Big gains for YouTube, Instagram, and TikTok.Double-digit growth in social media users.Our new Digital 2022 Global Overview Report – published in partnership between We Are Social and Hootsuite – reveals that most of the connected world continues to grow faster than it did before the pandemic.īig stories in this year’s report include: If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations. Kepios founder Simon Kemp takes us through the key headlines featured in Digital 2022. 12½ trillion hours spent online, a new milestone in internet adoption, and new records for social media use.